Advertisers who use emojis to drive customer engagement might be surprised to learn that the most popular emojis are not always the most useful in email marketing campaigns.
To mark World Emoji Day, July 17, Phrasee analyzed 179,865 English subject lines during the past five years to see how emojis in email subject lines impacted customer engagement. “By leveraging our proprietary data vault, we were able to determine the various trends year-over-year as it pertains to emojis,” said Neil Yager, co-founder and chief data scientist at Phrasee, an AI content platform for enterprise marketers that has worked with brands such as Sephora, Sainsbury’s, Currys, Pet Supplies Plus and Novo Nordisk.
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