Publicis adjusted its organic growth guidance for the full year to 5%. This is a more optimistic outlook than its previous guidance of 3%-5% despite “persistent macroeconomic uncertainties” in the market, according to Publicis CEO Arthur Sadoun.
The company’s solid organic performance was driven by data and tech units Epsilon and Publicis Sapient as well as new business activity in 2022 that led to revenue growth this year, Sadoun said.
“We do see some cut in traditional advertising around the world,” Sadoun said. “We do see some slowdown in the decision process of some business transformation projects. But our revenue mix and our ability to continue to win market share, which we did even recently with [pharma marketer] Pfizer or [luxury goods seller] LVMH, for example, makes us confident to sustain high-level goals and deliver 5% [organic growth] despite the difficulties.”