As programmers in TV, tech, publishing and social media make their bids for marketing dollars via posh presentations and parties, volatile economic conditions, changes in privacy and media’s measurement upheaval loom over buyers and sellers alike this upfront season.
The 2023 upfront also promises exciting movement in advertising’s steady shift from linear to streaming TV, advancements in ad innovations including shoppable TV and fresh ways to attract viewers on second screens.
The IAB NewFronts kick off presentations the first week of May, with Amazon, Snap, Meta and TikTok among those pitching. Starting May 15, the TV upfront week’s changes include Paramount departing the festivities, replaced by Netflix (find a full calendar of events here).
Also read: A guide to streaming TV advertising in 2023
Keep reading and check back often for the latest upfront and NewFront news from Ad Age.
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