LA Tourism picks Allied Global for media business
Los Angeles Tourism & Convention Board has appointed Allied Global Marketing as its global agency of record for paid media planning and buying after a competitive review. Allied Global Marketing is now responsible for increasing visitation to the city by generating awareness and more specifically, conversion in key national and international markets.
As the tourism industry continues to recover from COVID-19 lockdowns, LA Tourism is focused on programming to draw visitor spending from around the world. In addition to global paid media planning and buying, Allied will provide strategy, SEO and influencer marketing support. The organization is spending $23 million on advertising, according to the agency.
MBuy had been LA Tourism’s media AOR for almost nine years. Previous tourism campaigns for the city have included a Snapchat filter that brought the LA sunset to eight cities across the country with the help of augmented reality and the #EveryoneIsWelcome campaign from The Many in response to the Trump administration’s 2017 travel bans.
Omnicom Health Group refreshes its brand
Omnicom Health Group has undergone a brand refresh that includes a new logo and other design elements as well as a new brand narrative. The network had not had a “deliberate and creative” brand until now, according to a statement.
The goal is to put DE&I and data more at the center of its departments, which are being rebranded as “accelerators” internally. OHG consists of agencies including Biolumina, DDB Health, Harrison Star, TBWA\WorldHealth and more.
“This reorganization gives Omnicom Health Group the ability to do things other holding companies can’t, such as clinical trial management, advocacy and consulting research,” OHG CEO Matt McNally said in a statement. “We’re digging deeper and finding the value of OHG through the lens of our clients, our agencies, and most importantly, our day-to-day employees.”