October 1, 2023

Digital Marketing Education

Latest news and events

Marketing trends for July 21, 2023

On the move

PatPat, a children’s apparel brand, hired Ranu Coleman as head of marketing. She was chief marketing officer at Azazie, the online bridal brand.

True Religion hired Kristen D’Arcy as its first CMO. The retail veteran, a former Ad Age 40 Under 40 honoree, had recently been CMO of Homedics.

Zendesk hired Kelly Waldher as CMO. He had been global marketing leader for Google Workspace at Google.

Walmart appointed Allyson Park senior VP and chief communications officer, effective July 26. She was most recently chief corporate affairs officer at Yum Brands.

Yahoo hired Tressie Lieberman as the company’s first CMO since 2015. Lieberman was VP of digital marketing and off-premise for Chipotle, and leaves the chain after five years. Yahoo’s last CMO was Kathy Savitt. Lieberman’s duties at Chipotle will be divided internally, according to a Chipotle spokesperson.

Pattern, which works with brands as an ecommerce accelerator, appointed Carolyn Sarnoff chief marketing officer. She had been a director and general manager at Amazon.

Contributing: Erika Wheless


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