“We’ve had a solid, almost 20-year relationship with Adam&EveDDB (formerly DDB), and together we’ve produced successful work,” said Kim Kitchings, senior VP of consumer marketing at Cotton Incorporated, in a statement. “At this time, we have a responsibility to our stakeholders to review the business.”
Notable work from the 20-year partnership includes 2017’s “Unstain your style” campaign, which illustrated the ease of cleaning cotton, and the 2006 “Mystery Fabric” digital campaign designed to educate consumers on checking labels for 100% cotton apparel.
Joanne Davis Consulting is supporting the review. It did not respond to a request for comment.