September 21, 2023

Digital Marketing Education

Latest news and events

DTC marketing news and trends: July 24, 2023

On a weekly basis, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.

Have DTC tips or news to share? Email Phoebe Bain at [email protected]

Now in stores

Care/of: The supplement brand rolled out on Amazon, marking Care/of’s first official e-commerce retail partner, according to a press release. The move is part of a wider retail expansion strategy for Care/of, which also debuted in Sam’s Club back in April. 

Also read: How Care/of brought personalization to vitamins

SmileDirectClub: On July 11, the Invisalign competitor announced it was opening 18 “SmileShop” retail store openings across the U.S., bringing its total count to 128 global locations, according to a press release. In the branded shops, customers can receive personalized care from dental professionals, including consultations and assessments. The openings came less than a month after the orthodontics company released 17,000 customers who asked for refunds from nondisclosure agreements.

Also, SmileDirectClub Chief Marketing Officer John Sheldon is stepping down after five years at the company, he posted on LinkedIn.

Daily Harvest: The DTC meal kit company has entered physical grocery stores for the first time, announcing a partnership with Kroger on July 18. To celebrate the milestone, Daily Harvest is giving away 20 VIP suite tickets to Taylor Swift’s Era’s Tour on Aug. 7.


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