Alfaro will be responsible for Gut’s two U.S. offices in Miami and Los Angeles.
Over the past two years, Gut has also opened offices in Mexico City, Toronto and Amsterdam. The independent agency also has offices in Buenos Aires, Argentina, and São Paulo.
Last year, Gut named Ricardo Casal and Juan Javier Peña Plaza as its North America chief creative officers. The agency also recently promoted Carmen Rodriguez to global chief growth officer. She previously served as Gut Miami’s managing director and global chief client officer.
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Alfaro met Diquez when she got her first job in advertising over 20 years ago as an account exec at Publicis agency Conill. The two hadn’t worked together again until their time at DDB Chicago, which Alfaro joined in November 2021.
“I’ve had a great experience at DDB working there. It’s iconic, has an amazing legacy, and being part of a team in Chicago that sort of reignited growth for them was amazing,” Alfaro said. “But then an opportunity like this comes around. It’s working with Andrea again, which I think it’s incredible when you know what you’re going to in terms of the leader.”
Alfaro will remain with DDB through early August and start at Gut in September.
In 2005, during her tenure at The Vidal Partnership, Alfaro was named one of Ad Age’s Women to Watch, a program now known as Leading Women.