September 30, 2023

Digital Marketing Education

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Ogilvy honored as most-awarded agency at influencer marketing awards for fifth year Adland®

Ogilvy once again proved its dominance in the influencer marketing industry by securing the most awards at the prestigious 2023 Influencer Marketing Awards, making it their fifth consecutive year of victory. The agency’s exceptional Influence team stood out, garnering a remarkable total of 23 awards, which included an impressive collection of 10 Gold, 6 Silver, and 7 Bronze accolades. These recognitions were attributed to various campaigns conducted for renowned clients such as Dove, Coca-Cola, KFC, Mumbai Indians, ERA Woman Corp, MSD, Cruces x Rosas, Magalu, Citizens Bank, and Samsung.

Among the notable achievements, Dove’s campaign titled “#TurnYourBack” earned two prestigious Gold awards. One of them was the coveted ‘Together We Solved That’ award, celebrating the use of influence to address significant societal issues. WPP Open X and Ogilvy secured two wins, including Gold, for their outstanding work on the influential campaign “Coke Zero #TakeaTaste” in the highly competitive Food & Beverage category. Notably, Ogilvy Australia and KFC Australia won the top prize in the Most Effective Collaboration or Partnership category for their innovative campaign “KFC Degustation.”

The true strength and global scale of Ogilvy’s Influence team shone through as each region (North America, EMEA, LATAM, APAC) achieved Gold awards for the Best Influencer Partnership Strategy.

Furthermore, the agency’s exceptional leadership did not go unnoticed. Rahul Titus, Ogilvy’s Global Head of Influence, was awarded the prestigious Game Changer of the Year title. The judges praised Titus’s significant contributions to the industry, recognizing his remarkable body of work and advancements in AI marketing.

Julianna Richter, Global CEO of Ogilvy PR, expressed her pride in Ogilvy’s continued focus and excellence in influencer marketing. She credited the agency’s world-class talent, unwavering commitment, and impactful work for their consistent success. She also extended her gratitude to their valued clients for their continued partnership and acknowledged the hard work, passion, and creative ingenuity of their teams across the globe.

Rahul Titus, Ogilvy’s Global Head of Influence, expressed immense pride in being recognized as the world’s largest and most awarded influencer agency for the fifth consecutive year. He emphasized their unwavering dedication to the industry and their pioneering perspective on Influence. Titus expressed excitement for the future and promised to continue delivering impactful campaigns driven by the power of influence, asserting that the best is yet to come for Ogilvy.


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