How Toyota and Chevrolet are advertising their ‘Blue Beetle’ and ‘Barbie’ cameos

A debate over which is cooler—the DC superhero Blue Beetle or Toyota’s 2024 Tacoma—arises in a new TV spot from the automaker. At the end of the minute-long commercial, Xolo Maridueña, the actor who plays Blue Beetle, suggests that both the hero and the pickup truck team up.

The ad from Toyota’s lead agency Saatchi & Saatchi is part of the automaker’s partnership with Warner Bros. Pictures ahead of DC’s “Blue Beetle” premiere on Aug 18. Toyota also launched a “Blue Beetle”-inspired campaign for the Tacoma, with paid ads on Max, YouTube TV, Twitch, Meta, Instagram, Reddit and TikTok.