September 30, 2023

Digital Marketing Education

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Mother and VIBES create “release papers”, smoking papers aimed to release incarcerated cannabis offenders. Adland®

Each new pack of “Release papers” reveals a name of someone doing time for doing the same thing as the paper-user is doing.

“The goal of Release Papers is to remind consumers of the people that paved the way for this industry but are still being unjustly punished for the same action. An insert with a constituent’s name is included in each pack, which makes the user stop, reflect, and take action before they roll one up for justice.” says Stephanie Shepard, LPP Board Member and Director of Advocacy.

The “Release papers” are far more expensive than your regular rolling papers, and that’s not just part of the donation idea, it’s part of the point.

You can buy Release papers for 150 US dollars, which suddenly sends a regular item like smoking papers up into to the Gucci / Balenciagia level, while at the same time turning that profit into a serious donation. 

I mean, you have to admit that this is pretty smart. They’re making buying really expensive papers very cool.

Among the numerous prison sentences served for selling cannabis, some remain cruel and hypocritical, exemplified by the case of Edwin Rubis. He committed actions similar to licensed distributors in many states today, yet he received an excessively harsh sentence of 40 years, essentially a life sentence.


So, perhaps you should buy one of these. If you smoke, that is. 


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