September 21, 2023

Digital Marketing Education

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DTC marketing news and trends: July 31, 2023

DTC dollars 

Cuup: After being spotted on Kendall Jenner and other celebrities, it was only a matter of time before the buzzy DTC bra and underwear brand caught they eye of bigger companies. FullBeauty Brands recently acquired the brand for an undisclosed sum. The company’s portfolio also includes the plus-sized fashion brand Eloquii, which it acquired in April. 

Seven Sundays: The B Corp-certified cereal maker recently raised a $6 million round of funding from a group of private investors, as well as Clover Vitality, Sidekick Partners and others. Seven Sundays plans to use the money to up its sustainability initiatives such as upcycled ingredients and regenerative agriculture. Although many DTC brands have been using new funding rounds for retail expansion, Seven Sundays seemingly has that covered already. The brand, which was first sold in 2011 at a farmer’s market, is available at many U.S. grocery stores such as Whole Foods and Costco.

Airvet: It felt like just about everyone was adopting a dog or a cat back during the pandemic lockdowns, so it’s no surprise that some investors think a telehealth company for pets could be valuable. The direct-to-consumer veterinary service Airvet, for instance, just raised an $18.2 million Series B. 


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