Constantino said her obsession with new tools extends to artificial intelligence, which is a key point of experimentation for all agencies today.
“In this transformative era, the popularization of AI and other emerging technologies is revolutionizing creativity,” she said. “Processes like prototyping and execution are becoming easier, freeing up space for our ideas to soar. We are witnessing the emergence of a new level of creativity unlocked by technology. Or the other way around. And we want to be in the driver’s seat.”
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Pereira O’Dell, which sold a minority stake to Serviceplan Group in 2020, has a client roster that includes MINI USA, Adobe, the Ad Council, Zelle, IHOP and Yellow Tail Wine. Constantino will work across all brands nationally.
Constantino’s move to Pereira O’Dell follows another top Meta exec’s exit to the agency world—Jason Sperling joined Innocean in February.