September 21, 2023

Digital Marketing Education

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Super Bowl’s Nickelodeon alternate broadcast will allow marketers to air different ads

To those who have criticized Super Bowl broadcasts for lacking neon green ooze and animated characters, your time has come. Super Bowl 2024 in Las Vegas will be simulcast on two of the hosting media company’s networks for the first time, with CBS airing the standard version of the Big Game and Nickelodeon showing a more kid-friendly broadcast filled with its iconic green slime, “eye-popping on-field graphics, guest reporters, virtual filters and more,” according to parent company Paramount. 

For advertisers, the Big Game will mostly look the same. Super Bowl ad units are being sold as one for both the CBS and Nickelodeon broadcasts. Marketers, though, will have the option to air different pieces of creative in the same slot depending on the network, according to a Paramount spokesperson. This mirrors ad deals for previous slime-ified NFL simulcasts on Nickelodeon, as well as special Christmas Day matches from the past two seasons. 


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