September 30, 2023

Digital Marketing Education

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Warner Bros. Discovery announces ad sales restructure as close of upfront nears

Jon Diament, executive VP of ad sales, will lead a team dedicated to partnerships for Warner Bros. Discovery’s sports portfolio, including the NBA, NCAA, MLB and NHL, as well as serving as the primary sales contact for internal stakeholders. Ryan Gould will oversee a newly formed digital sales team, including Warner Bros. Discovery’s streaming assets Max, Discovery+, WBD Stream and CNN Digital as well as its advanced advertising and programmatic ad sales. Sheereen Russell will lead a partnership team for Warner Bros. Discovery’s TV assets that also incorporates other divisions within the company, such as theatrical, gaming, distribution and licensing, while continuing to lead the sales division’s DE&I team.

Executives continuing in their current roles include Laura Galietta, who oversees custom partner activations across Warner Bros. Discovery’s portfolio; Robert Voltaggio, who leads sales revenue, planning and activation for U.S. networks and digital platforms; and Andrea Zapata, who oversees data, measurement and research for the company.

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CLARIFICATION: This story has been updated to reflect Ryan Gould’s new position.


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