September 30, 2023

Digital Marketing Education

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Even McDonald’s can’t make holiday traffic jams palatable

McDonald’s ‘Raise Your Arches’ from Leo Burnett was one of the burger giant’s recent hits – NCA’s Ian Heartfield made it his Top Tip For Cannes here – so it’s fair enough to give it another outing, here a holiday spot with loads and loads of raised eyebrows in that holiday staple, a traffic jam.

Even a McDonald’s is better than that, cynics might say.

The original worked better though because it also captured an aspect of office life – the need to escape.

This is all a bit Summer Holiday.

When everyone’s doing it it becomes somehow annoying.

MAA creative scale: 4.


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