October 1, 2023

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ROOF Studio Animates A 3D Call for Nature and Community in New 4-H Canada Short Adland®

Sunlight is just one element of the natural world to feature in the short. Nature and all its breathtaking components prove pivotal throughout, with landscapes acting as fulsome story elements – providing animators with a chance to showcase the studio’s passion for detail. Costa explained their expert approach to realism and detail: “This focused approach crafts an immersive world, where sunlight not only enhances realism but also warmly illuminates the children’s journey, adding depth and symbolizing hope and unity.”

From the film’s inception, there was a clear need to create a world that both complemented and highlighted the enthusiastic quartet at the film’s core: “Their unique stylized forms spawned the world building around them. The spaces they interact with are never squared perfectly; we let the forms flow to infuse realism in our render with an organic spatial dynamic,” said Camargo, who took on the roles of Director, Creative Director, and Art Director. “The overall mood we wanted was to feel like a dream, a memory. We are with them in that warm sunlight, and I think we achieved that.”

The final short film is the result of a large and dedicated team of talented individuals with a truly innovative spirit. “The technical challenges were considerable, from the creation of multiple detailed environments to a rich cast of characters, each requiring an enormous amount of detail,” concluded Terni. “But these challenges served as catalysts for our creativity and innovation.”

Client: 4-H Canada
Chief Executive Officer, Shannon Benner
Chief Marketing Officer: Nadine Sisk
Communications Manager: Amy Felton
Marketing Coordinator: April Nyenkamp

Communications Marketing Agency: Edelman Canada
CD, Copywriter: Shauna Roe
Senior Art Director, Designer: Hira Gomes
Producer: Tamara Sulliman
Executive Sponsor: Megan Spoore
Lead Strategist: Vanessa Spagnuolo
Account Lead: Catherine Santos
Account Driver: Kellie Williamson
Project Manager: Petar Sredojevic

Production Company: ROOF Studio
Director: Lucas Camargo, Guto Terni
CD: Lucas Camargo, Guto Terni, Vinicius Costa
AD: Lucas Camargo
EP: Fernanda Curi
Head Producer: Marcio Lovato
Line Producer: Patrizia Fanganiello
CGI TD: Heber Conde, Wallan Oliveira
Lead 3D: Alexandre Eschenbach
Storyboard: Paulo Crumbin, Estevão Chromiec
3D Layout: Lucas Ribeiro, Heber Conde
3D Modeler: Leo Rezende, Ricardo Viana, Tiago Mesquita, Geison Araujo, Gabriel Oliveira, Danilo Gerard, Lucas Lira, Leandro Wagner, Thales Simonato, Alehandro Franca
RiggerL Danilo Pinheiro
Lookdev/Lighting Artist: Claudio Jr, Marcelo Vaz, Thales Simonato, Gean Carlos, Henrique Tomé, Milton dias, Pedro Henrique Placido, William Silva, Tiago Mesquita, Thales Simonato, Julio Bonfante
Groomer: Lucas Amaral
Animation Supervisor: Francisco Catão
Animation Team: Rodrigo Dutra, Marcio Kakuno, Gabriel Carmo, Matheus Caetano, Fernando Donizetti, Jeffry Syahputra Wy, Lucas Degani, Leonardo Paul, Gustavo Bertozzi
VFX: Heber Conde, Mindblown Lab

Music/Mix: Marcelo Baldin
Composer: Jorge Pereira

About ROOF Studio:
ROOF is a boutique animation studio that produces original and branded content. As animation storytellers, we drift towards the quirky, the whimsical, the uncharted. We imbue emotion in every movement, every color to craft visual stories that you can’t help but watch over and over. Recent and notable clients include American Express, Honda, Ben & Jerry’s, HBO, Verizon, and Unilever.



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