DTC marketing news and trends: August 7, 2023

Now in stores

Snif: Wait, do you smell that? It’s another DTC fragrance brand rolling out in a major beauty retailer. This time it’s Snif, a company that offers genderless scents. On July 28, the brand arrived in 525 Ulta Beauty stores, following in the retail footsteps of other genderless fragrance brands such as Henry Rose and Boy Smells, which both recently entered Sephora. 

ThirdLove: The DTC bra company recently rolled out on Amazon in order to make shipping its products faster and more convenient, according to ThirdLove’s co-founder and chief creative officer, Ra’el Cohen. The move comes as ThirdLove builds its physical retail presence elsewhere—the brand has opened 10 of its own stores since 2019, nine of which are still standing.

Manscaped: Maybe all those Manscaped Tumblr ads are working, because the men’s grooming company has officially entered physical retail in the U.K. Last week, the brand announced that it was entering beauty store Boots in both the U.K. and Ireland, marking Manscaped’s first U.K. retailer, as well as its third in Ireland.