MAA blast from the past: Geico’s longest goal celebration

Geico in the US has a long history of unconventional ads – mostly through The Martin Agency – and here’s a strangely prescient one from four years ago.

This season refs have been told to add on every second the ball isn’t in play – from substitutions and bookings to interminable goal celebrations. So we might have matches 100 minutes or more long. Not so good if you’re 1-0 in front.

Here’s the most interminable of the lot.

Nice to see a some humour in football which broadcasters and others, revving up for the new season, depict as more of a religion.