September 25, 2023

Digital Marketing Education

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Live video: Purpose marketing hits and misses from BBC, Sky Sports, Smucker’s, Hyundai and more

On a monthly basis, Ad Age explores the best and worst purpose marketing ads with Thomas Kolster, founder and creative director at Copenhagen-based Goodvertising Agency, which advises companies and organizations on how to turn environmental, societal and health risks into market opportunities.

Watch the latest episode here at 12 p.m. ET. 


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