After going through the legal fuss to “liberate” the trademarked “Taco Tuesday” phrase, Taco Bell is celebrating in two ways—first, by offering free Doritos Locos tacos and then by picking up the tab for taco orders placed with local Mexican restaurants.
All Taco Bell locations will be offering one free Doritos Locos Taco to each customer on the next four Tuesdays—Aug. 15, Aug. 22, Aug. 29 and Sept. 5, no purchase necessary.
On Sept. 12, Taco Bell in partnership with DoorDash is opening a $5 million taco tab to cover a portion of customer orders from any participating vendor selling Mexican food. The offer will not be available in New Jersey, where Gregory’s Restaurant still holds the “Taco Tuesday” trademark for that state.