September 30, 2023

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Intuity Medical and Agency of Record, Cutwater, Simplify Glucose Monitoring with Distinctive Campaign Adland®


Client: Intuity Medical
VP of Marketing: Dave Yamauchi
Marketing Consultant: Tamara Bayne
Senior Director IT: Praveen Chopra
Marketing Manager: Bridgett Marion
Director of Customer Experience: Kim Panos

Agency: Cutwater
Founder & Chief Creative Officer: Chuck McBride
Principal & President: Christian Hughes

Creative Director: Amy Su
Copywriter: Mike Ennen
Senior Art Director: Alexandra Ebright
Senior Designer: Patrick Nelson
Art Director: Emma Shepler

Executive Producer: Doug Stivers

Strategist: Uma Mantravadi

Director of Creative Strategy & Head of Social: Viktor Torbjörnsen
Director of Social: Justin Juul
Social Media Marketing Manager: Juliana Rios

Head of Media & Communication: Lizzy Ryan
Head of Paid Social: Joseph Gudino
Media Strategist: Gavin Faucette

Group Account Director: Matt Allen
Account Director: Grace Fiset
Account Executive: Justin Koerner

Project Manager: Ana Elejalde

Production: Hungry Man
Director: Hank Perlman
Executive Producer / Managing Partner: Caleb Dewart
Head of Production: Franchesca McDowell
Producer: Matt O’Shea
Director of Photography: Adam Beckman
Production Designer: Latisha Duarte

Editorial: Hungry Man
Editor: Mike Feldman

Post / VFX: Brickyard VFX
Lead VFX: Sean McLean
VFX: Brody McLean
Producer: Ellen Schmitt

Post / Color: Royal Muster
Executive Producer: Thatcher Peterson
Colorist: Gregory Reese

Post / Mix: Lime Studios
Mixer: Tom Paolantonio


Social Media:

Facebook: @cutwater

Twitter: @CutwaterAgency

Instagram: @cutwateragency

LinkedIn: Cutwater


Facebook: POGO Automatic

Twitter: @POGOAutomatic

Instagram: @pogoautomatic

LinkedIn: Intuity Medical, Inc.


About Cutwater:

Cutwater is an independent creative and media agency with offices in San Francisco and New York City. Headed by advertising thought leaders, Founder / CCO Chuck McBride and Principal / President Christian Hughes, the agency prides itself on building distinctive campaigns for challenger and legacy brands alike. These have included the likes of Hartz, Russell Stover, Brawny, Jeep, Ray-Ban, and more.


Intuity Medical, Inc.:

Intuity Medical, Inc. is a commercial-stage medical technology company focused on developing innovative solutions to improve the health and quality of life of people with diabetes. Headquartered in Fremont, California, the company strives to simplify diabetes management and was founded with the mission of making life with diabetes easier. Intuity Medical’s POGO Automatic® Blood Glucose Monitoring System is the only FDA-cleared automatic blood glucose monitoring system that lances and collects blood in just one step with 10-test cartridge technology, ending the need to individually load lancets and test strips (as required by other blood glucose meters). POGO Automatic delivers a much simplified and discreet blood glucose testing experience that is less disruptive to the everyday lives of people with diabetes. To learn more, please visit


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