We sometimes bemoan the dire state of car advertising but at least Innocean Berlin is trying here, with a launch film for Hyundai’s Kona.
So we get Game of Thrones-type dragons swooping over the streets to symbolise child Noah’s imagination, prompted by the super-dooper new auto.
You can probably see why this is a bit of a stretch.
There’s a good idea in here and a better ad trying to get out. As ever with cars, the product shots and happy families take over.
MAA creative scale: 4.5.