September 25, 2023

Digital Marketing Education

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Andy Richter on his FOMO ads for Regal Cinemas, urging people back to the movies

Richter, who’s repped by production company Story—an executive producer there, Cliff Grant, is an old friend—has directed ads before, including spots for the Illinois Lottery and Missouri Lottery. But with TBS’s “Conan” going off the air in 2021, he’s found time for other creative pursuits—and would like to continue directing spots, which he likens to work he’s done in the past.

“I’ve been putting short pieces of comedy on television for 30 years. It’s what I do,” he said. “I understand commerce is the basis of this, but I mean, commerce is the basis of all television comedy, when it comes down to it. There’s also a set amount of time and a kind of beat-the-clock, game-show aspect to it that I find fun and invigorating.” 

He’d also like to try his hand at content beyond comedy.

“I’d love to do a bit of everything,” he said. “I want to be able to say, oh, I did a car chase. I did a beauty shot. I pulled at heartstrings. I’d like to try it all. But I realize there are people that specialize in heartstrings. They’ll probably get the heartstring specializers for those jobs.” 


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