October 1, 2023

Digital Marketing Education

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Top 5 best TikTok videos from brands ranked: Aug. 10, 2023

No. 5: Barbie dolls attend a miniature “Barbie” movie premiere 

In the weeks leading up to the July 21 premiere of the highly anticipated “Barbie” movie, dozens of brands rushed to capitalize on the pop culture craze with hot pink product collaborations. But even more brands jumped on the “Barbie” movie buzz through social media posts—and, naturally, the TikTok account for the dolls at the center of the film had to get involved, too. 

Read more about ‘Barbie’ here

On the day before the film’s release, the Barbie TikTok account posted a scaled-down version of the “Barbie” movie’s premiere that featured several Barbie dolls themselves walking the pink carpet. The minute-long video includes clips of Ken being bombarded with photographers’ requests to change his expression and pose to match different emotions (“Give us seasick! Give us waiting in line at the DMV!”), one Barbie responding to bizarre “would you rather” questions from an off-screen pink carpet host and another Barbie excitedly pointing out guest appearances from several dolls from the animated series of “Barbie” movies. The two dancing dogs from the 2008 straight-to-DVD film “Barbie & the Diamond Castle,” who previously found themselves at the center of a TikTok trend, even made an appearance.  

The TikTok has amassed over 5 million views and hundreds of comments from users celebrating the representation of dolls from the animated “Barbie” movies of their childhoods.


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