September 30, 2023

Digital Marketing Education

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Papa Johns U.S. marketing accounts in review

In 2022, Papa Johns spent $182.6 million on measured media, according to Vivvix, which includes paid social data from Pathmatics. That’s a decline from the $195 million the pizza chain spent in 2021.

Shambura joined Papa Johns in May, leaving his previous role as CMO at Mod Pizza. The hope is that Shambura’s “digital-first, analytics-led approach” will help Papa Johns shore up sales.

In October 2022, Papa Johns hired former Martin agency executive Jaclyn Ruelle as its VP, head of brand.

Like other chains, Papa Johns is dealing with high ingredient and labor costs, coupled with tighter consumer budgets pinched by inflation. The chain’s second-quarter North America comparable sales fell 1%, weighed down by weakness at franchised locations. By comparison, industry leader Domino’s posted a 0.1% increase in its U.S. same-store sales, while rival Pizza Hut reported a 1% increase.


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