October 1, 2023

Digital Marketing Education

Latest news and events

Ad Age Media Summit 2023—what you need to know

Who’s speaking at the Ad Age Media Summit?

The lineup features marketing and media leaders, including Roku Media President Charlie Collier, Ulta Beauty’s new Chief Marketing Officer Michelle Crossan-Matos and executives from Macy’s, prebiotic soda brand Poppi, vitamin maker Ritual, direct-to-consumer pet food company The Farmer’s Dog, Poshmark and more.

What’s on the agenda?

Day one is all about streaming, with topics such as the new technologies changing TV advertising; the evolution of shoppable capabilities in TV; and how data clean rooms are helping brands bridge the gap between data insights and real-world implementation.

Day two is focused on the retail and e-commerce landscape, diving into what’s next for retail media networks; the growth of live shopping; and the role of artificial intelligence in retail.

Who attends the Media Summit?

The event is designed for strategists, marketing leads and those in data-driven and media roles looking to make their media buys more effective, tap into emerging trends and better understand what audiences and shoppers are looking for today.

Programming will provide practical advice on a range of topics useful for everyone from C-suite execs to entry-level agency and brand employees. Attendees will hear TV and streaming execs, marketers at both established and emerging brands and agency players discuss the strategies that led to success—and offer a peek at how they’re planning for what’s next.


About The Author

x Logo: Shield Security
This Site Is Protected By
Shield Security