September 25, 2023

Digital Marketing Education

Latest news and events

Agency news you need to know: Sept. 1, 2023

Ogilvy New York hires a new chief creative officer as Menno Kluin departs

Ogilvy New York appointed Samira Ansari as its chief creative officer, replacing Menno Kluin, who held the role for over a year. Ansari will work alongside Darla Price, who was named president of Ogilvy New York in March.

Ansari joins from Deutsch New York, where she served as chief creative officer since May 2022 and worked on clients such as Village MD, City MD, PNC Bank, and Dr. Praeger’s. Prior to that, Ansari led the Anheuser-Busch InBev portfolio for FCB New York.

“Sami’s departure marks a bittersweet moment for our team,” Val DiFebo, CEO, Deutsch New York said in a statement. “Over the past year I’ve worked alongside her as she worked hard and led with conviction. I’ve watched her confidence soar; it has been truly remarkable.”

MRM to set sail with new yacht cruise client

Marc-Henry Cruise Holdings, which owns the upcoming luxury cruise option Four Seasons Yachts, appointed MRM as its lead digital experience and creative agency following a competitive review.

The company’s first yacht is set to hit the seas in 2025.

“It was important that we found a partner capable of re-envisioning the meaning of both luxury travel and yachting to adequately express these terms through digital activations,” said Thatcher Brown, chief commercial officer and head of joint yacht operations, Marc-Henry Cruise Holdings, in a statement.

AAF opens LA chapter and Mosaic Awards winners announced

The American Advertising Federation opened its first Los Angeles chapter, which will be led by local brand and agency executives from Giant Group, MOCEAN, Walton Isaacson, Hawke Media, RPA, Team One, TBWA/Chiat/Day LA, Ogilvy LA, Clique-Now, The MRKT, Mixed Asian Media, IW Group and Cal State Northridge.

The goal of the chapter will be to provide thought leadership, host events, help attract talent to the advertising field and honor “advertising excellence” in Los Angeles.

This comes the same week that the Mosaic Awards announced its 2023 award winners. Honorees include Geraldine White, the chief diversity officer for Publicis Groupe U.S. and the agency VMLY&R, both of which were given Mosaic Champion awards. Work from R/GA and Droga5 for the Ad Council and work from Grey, Cartwright, H&K and Carat for Procter & Gamble’s “Widen the Screen” campaign were also recognized.

Along with the awards, this year marks the inaugural launch of the Mosaic Awards Scholarship Fund, an initiative dedicated to supporting young diverse talent pursuing careers in advertising, marketing and media.


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