Quote of the week
“If you allow machine learning to identify patterns in real-time that are unobservable to the human eye, and point that technology to neuroscientific data, the opportunities are infinite.” -J. Brooks, founder and chief executive of marketing firm GlassView, on how neuromarketing and AI are strengthening ad campaigns.
Number of the week
55%: Percentage of consumers who plan to buy alcohol for Labor Day this weekend, led by 74% who will purchase beer, according to market research firm Numerator.
On the move
The University of Pennsylvania’s Annenberg School for Communication hired alum Yoel Roth as a Knight Visiting Scholar at the Center for Media at Risk. He had been head of trust and safety at Twitter.
Mars Wrigley promoted Stéphanie Domange to chief customer officer of Europe, Central Eurasia, Belarus and Turkey. She was previously general manager at Mars Wrigley France.
The Bel Group promoted Béatrice de Noray to chief growth officer from general manager of Bel France.