Bright colors and exciting locations weren’t the only thing at play in this multi-layered piece. Quick transitions and slick, clean camera moves serve as a throughline in which Palmer was able to construct a clever story with the genuine relatability that permeates his work.
The angles of the piece were integral to the overall look and feel of the spot: “We used smaller movements to make the piece feel big. Finding those weird upward angles – off-kilter and a little outside of the norm – gave it a more surreal quality,” says Palmer. “We leaned on the production design and sound design, as well as elements like crash zooms and VFX, to elevate the larger-than-life feel.”
Together with a local production partner, Motion City Films, Avocados and Coconuts’ experience and depth of creativity allowed them to maximize the scope of the project while staying true to the values at the heart of Juice Shop’s story.
“All of us were committed to enjoying the creation of this spot,” concludes Palmer. “The trust of the client went a long way in affording us the opportunity to be playfully self-aware. We were able to poke fun at ourselves as creatives, while also showcasing the level of dedication and thoughtfulness we bring to any project, including one as lighthearted as this.”
Client: Juice Shop
Creative Agency: Avocados and Coconuts
Production: Avocados and Coconuts
Executive Producer: Dalia Burde
Executive Creative Director: Amani King
Creative Director/Copywriter: Michael Grant
Director of Photography: Drew Kass
Production Coordinator: Gabby Occhipinti
Production Services Cape Town: Motion City Films
Post Production: Avocados and Coconuts
Post Producer: Jessica Kenney
Editor: Hanna Moradi
Animation and Motion Graphics: Jessie Renda
Color: Mill / Logan Highlen
Mix: Sam Costello
About Avocados and Coconuts:
Avocados and Coconuts is a creative production agency that produces content that’s worth watching and re-watching. With a deep bench of in-house talent and resources, we connect the heart of creativity and the brain of production to help brands we love tell cinematic stories — from bite-sized content to epic brand films. Nike, Google, Apple, Instagram, Facebook, Adobe, and Airbnb are just a handful of those brands.