September 30, 2023

Digital Marketing Education

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Heard City Promotes Jackie James and Liana Rosenberg Adland®

Audio Post Production Facility Heard City promotes Jackie James to Head of Production/EP and Liana Rosenberg to Executive Producer. Liana’s experience in producing audio, color and finishing has shined in projects for brands including McDonald’s, Hilton, Squarespace, Netflix Series “Karma’s World” and Documentary, “Sesame Street: 50 years of Sunny Days.” With more than 12 years of experience in the industry spanning, production, VFX, animation, audio & music, Jackie has collaborated on a range of projects with brands such as: Google, McDonald’s, Paramount+, Geico & organizations such as The Obama Foundation: Global Girls Alliance & Sandy Hook Promise. 

“We are very excited about the promotion of Jackie to Head of Production/EP and Liana to EP,” says Heard City Partner Phil Loeb. “They are two of the most talented and experienced producers I have collaborated with in my career, and their creativity and foresight will be instrumental in helping Heard City continue to be leaders in our ever-evolving industry. With our 12th Anniversary just around the corner in 2024, these promotions – as well as more news to come – are a testament to Heard City’s continued commitment to innovation, growth and mentorship.” 

“Both Jackie and Liana bring a deep sense of empathy, attention to detail, and dedication to every project,” adds Managing Partner & Founder Gloria Pitagorsky. “With Jackie James leading our production department as Head of Production/EP and Liana Rosenberg serving as our Executive Producer, we can consistently deliver at the highest level.” 

With a Bachelor of Science degree from Carnegie Mellon University and a Master’s degree from Universidad de Alcala in Spain, Liana has gained considerable knowledge over the last decade working in the Post-Production Industry. Holding multiple leadership and management roles as Senior Producer, Head of Production and Executive Producer across various teams, her work spans delivery on various types of media; including animation, podcasts, feature films, television/streaming series and commercials. 

She is also an advocate for mental wellness, recently speaking on the Association of Music Producer’s Mental Health in the Creative Industry panel in February 2023. In her off hours, she serves the community as a yoga instructor affiliated with a local studio in Brooklyn to promote a healthy work-life balance for all individuals. 

“When Gloria reached out to me at the end of 2021 about an opening on the Heard City team, I jumped at the opportunity to work alongside an incredible team (particularly women in management roles) within the advertising post-production landscape that I had always looked up to and respected,” shares Liana.  “I was excited to re-engage with commercial production all while incorporating my new skillsets – taking the lead with Heard’s first HBO series, ‘Random Acts of Flyness,’ in 2022 and quickly settling into more of a leadership role as the team restructured.” 

Jackie began her career at a feature animation & commercial production/post studio in Dallas & L.A. After starting in production, she soon transitioned to the business development team working closely with seasoned sales directors and mentors traveling throughout the U.S. While in Dallas, she also freelanced as a production coordinator and had the opportunity to work on the filmmaker services teams for the Dallas International & Lonestar Film Festivals. In 2015, after about five years of building her career in sales, she joined to work as director of development for a music & audio company where she helped foster relationships within the commercial industry, as well as expanded her experience into audio post for indie films having the opportunity to represent the company at Sundance & SXSW for films such as, “In A Valley of Violence,” “Mississippi Grind” & “Fresh Dressed.” She joined the Heard City team in April 2017 running the Dumbo studio and continued building the business out in Brooklyn while working cohesively alongside the Manhattan leadership team. 

“I’ve always been someone who thrives in a collaborative environment and believes being a team player is just as important as being a leader,” expresses Jackie. “That’s why I’m so thankful for the way we work at Heard City. Every one of us has an integral part in putting out the best work for our creative partners. We’re constantly communicating, supporting and working together. I’m thrilled about my new role on the management team and feel lucky to continue to work alongside some of the most talented and creative folks in the industry.” 


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