September 25, 2023

Digital Marketing Education

Latest news and events

DTC marketing news and trends: Sept. 11, 2023

Each week, we publish all the major news in the direct-to-consumer industry, focusing on the shift to retail shelves, tracking financials of major players in the space, as well as highlighting executive appointments and exits.

Have DTC tips or news to share? Email Phoebe Bain at [email protected]

Now in stores

Clean Age: Walmart is the latest retailer selling this DTC personal care and deodorant brand for teens. Clean Age is also available in Rite Aid and other stores, but it entered Walmart after winning the retailer’s Open Call pitch competition. Clean Age promotes its Gen Z-targeted products as “gender-inclusive, cruelty-free, vegan, and sold in responsibly sourced paper packaging.” 

Jean Dousset: This DTC lab-grown diamond jewelry brand is opening a flagship store in West Hollywood. To promote the California store’s opening, Jean Dousset is running its first-ever out-of-home campaign, continuing the trend of retail-driven OOH placements for DTC brands.

Glossier: The direct-to-consumer beauty brand is expanding its U.S. and Canada Sephora partnership to the U.K., with Glossier entering London’s Sephora store after reported success in North America, as reported by Cosmopolitan.


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