“We wanted to bring dimensions to the red dragon to convey the evolution of Wrexham AFC – the determination, the character, and the struggle the team, the ownerships, and the community have gone through to create this powerful sports saga,” comments Suarez.
As part of the series campaign, promotion has hit the US market across social media, transits ads, appearing in Times Square, and in experiential activations like FX’s Welcome To Wrexham food truck at Snapdragon Stadium in San Diego, CA that served up free Welsh bites for the Wrexham AFC vs. Manchester United game.
State and the marketing teams at FX have enjoyed long-standing collaborations including recent promotional work on DAVE and the series finale of Mayans M.C. ‘Welcome To Wrexham’ Season 2 premieres September 12th on FX and, the following day, will stream on Hulu and internationally on Disney+.
“This project is historical for me,” concludes Ziul. “People are going to remember this story of Wrexham AFC for a long time and, for soccer fans, this story will be woven into the fabric of the sport.”