Rethink hires Droga5’s Tara Lawall as ECD in New York

Lobatón said he’s been a fan of Lawall’s for a decade.

“Her work is smart, funny, strategic and always with an extra layer of insightfulness, which is what makes her such a fantastic creative and leader,” he said. “We’re both aligned on the amazing opportunity that’s building Rethink in New York.” 

Lawall, meanwhile, called Lobatón a rare style of CCO, with a “strong vision” who “knows how to make things happen.”

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Lawall has created work for clients including Mattress Firm, Pizza Hut, Coors and Prudential. She’s also the author of two books—an adult humor book, “There Are Too Many Milks,” co-written with Anne Marie Wonder, and a children’s parody book, “This Little Piggy Went to Market in the City,” illustrated by Rich Greco.