The deal gives the holding company a footprint in London and San Francisco. The goal is for Common Interest to make 10 acquisitions by 2024. Common Interest includes investors from varied industries including film, entertainment, tech, media, gaming and advertising.
Wieden+Kennedy elevates lead McDonald’s creatives
Wieden+Kennedy has appointed a set of new executives to leadership positions across its Portland and New York offices.
Former Fanatics Chief Marketing Officer Jason White will take on the role of president in Portland. White previously held marketing roles at MTV, Beats by Dre and cannabis company CuraLeaf. White replaces Jess Monsey, who departed from the role last year. Felipe Ribeiro, currently the chief creative officer of W+K São Paulo, will join Azsa West as co-chief creative officer in Portland.
In New York, Executive Creative Directors Marques Gartrell and Brandon Henderson will be elevated to co-chief creative officer roles, leading the office alongside President Jiah Choi. They replace Scott Dungate, who has left the agency after 17 years to pursue other opportunities. Global CCO Karl Lieberman has “left the door wide open for [Dungate] to return anytime,” according to a spokeswoman for the agency.
Gartrell and Henderson are known for Wieden’s viral McDonald’s campaigns, such as developing its Famous Orders platform, fan-inspired Menu Hacks, the Adult Happy Meal with Cactus Plant Flea Market and, most recently, Grimace’s birthday campaign including the Grimace Shake.