Marketing trends for Sept. 15, 2023

Quote of the week

“For a fan to finally have these amazing things that they never had before—the 12-foot Skelly at Home Depot, it was super expensive, but then once you buy it and realize how cool it is, it’s like, ‘What are they coming out with next!’” —Missy Petrucci, a New Jersey Halloween fan, on the plethora of new products for Spooky Season.

On the move

Yardzen, the outdoors design brand, hired Sara Brooks as chief marketing officer. She was most recently senior VP of marketing at Real Real.

Zevia, a beverage brand, hired Kirsten Suarez as CMO. She was CMO at N!CK’S, a food company.

Notion, a work productivity company, promoted Rachel Hepworth to CMO, a newly created position. She was formerly head of marketing.