Top 5 food and beverage brands ranked by ‘share of influence’: Datacenter Weekly

McDonald’s tops ranking of food and beverage brands by social ‘share of influence’

Influencer marketing platform CreatorIQ is about to release its H1 2023 Food and Beverage Report (Datacenter Weekly got an exclusive first look); here are some of the key findings:

• CreatorIQ found that creators posted about food and beverage brands across social media more than 1.2 million times during the first half of 2023, driving an estimated 75.4 billion impressions, 3.0 billion engagements and $4.8 billion in EMV (earned media value).

• The top five brands in the food and beverage category in H1 2023, as ranked by what CreatorIQ calls “share of influence,” are:

1. McDonald’s: 3.9 billion est. impressions
2. Starbucks: 3.3 billion est. impressions
3. Red Bull: 1.5 billion est. impressions
4. Celsius: 1.4 billion est. impressions
5. Oreo: 1.9 billion est. impressions