September 30, 2023

Digital Marketing Education

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Michelle Rodriguez Ghosts a Zombie in Chromebook Campaign by Dime Davis Adland®

Merman’s Dime Davis directs Michelle Rodriguez (star of Dungeon & Dragons: Honor Among Thieves and the Resident Evil franchise) in Chromebook’s new comedy campaign promoting their cloud gaming laptops. In the campaign, Rodriquez is so wrapped-up gaming on her Chromebook while on a film-set that she is oblivious to a hideous Zombie extra who fan-stalks her. Davis is the Emmy-nominated director and writer behind HBO’s A Black Lady Sketch Show and was a writer and consulting producer for The First Lady on Showtime. She directed an episode of the 2nd season of ABC’s Abbott Elementary. Davis has directed for brands such as Old Spice, Nissan and Disney, among others.


Production Company – Merman
Director – Dime Davis
Managing Partners – Kira Carstensen and Ellen Jacobson-Clarke
Executive Producer – Jessica Miller
Producer – Mandy Siu
DP – Chloe Weaver

Client – Chromebook
Director, Consumer Brand Management – Lexy Apostolou
Brand Marketing Manager – Jessica Sullivan
Senior Product Marketing Manager – Ram Krishnan
Vice President, Global Consumer Marketing – ALo Lofton
Senior Director, Chrome and Education Marketing – James Croom (JC)
Brand Activations Lead – Jaz Jonace
Production Consultant APR Senior Advisor – Tim Biggins

Agency – Arts & Letters
Creative Director – Zoe Bell
Creative Director – Toliver Roebuck
Creative – Art Director – Ethan Pestaño
Creative – Copywriter – Malcolm Richardson
Senior Producer – Rachel Acors
Producer – Nicolette Steele
Executive Producer – Jon Serna

Post Production – Mackcut
Editor – Pamela Petruski
Executive Producer – Gina Pagano
Producer – Alex Pinkett


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